COPYWRITER @Droga5
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Behind The Mask

Led by Burger King CMO Fernando Machado and former Crispin, Porter + Bogusky Creative Director Rob Reilly, we put together a documentary about the origin story of the Burger King, which they presented at Lions Live during what would have been the Cannes 2020 festival dates.

If you’re in the industry, it’s definitely a fun and inspiring watch. Even my friends outside of advertising tell me it’s actually entertaining and doesn’t get boring throughout the entire 30 minutes, so that’s a W in my book.



DAVID Miami

CW: Jared Schermer
AD: Sera Takata
Producer: Tomas Diego
Editor: Hugo Jordan
Interviewers: Fernando Machado, Rob Reilly