COPYWRITER @Droga5
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Stevenage Challenge

This is the story of how I became the 3rd most-awarded copywriter in the world at Cannes Lion 2021.

It’s really not much of a story, actually. When I was an intern, I was tasked with…

- Legal-proofing a bunch of copy (there’s a lot of hoops to jump through when you’re subverting every rule of sponsorship in advertising)
- Coming up with some challenges for people to do in FIFA 20 to earn BK rewards
- Posing to be the silhouettes of the campaign key visual

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So yeah, that’s basically it. You could say I don’t deserve to be on that list, and I would happen to agree with you.

But hey, now it’s motivation to get there for real.

If you want to see the real, award-winning genius, here it is:



DAVID Miami x DAVID Madrid

CCO: Pancho Cassis
ECD: Saulo Rocha, Andrè Toledo
GCD: Jean Zamprogno, Fernando Pellizzaro
AD: Felipe Antonioli, Pedro Sattin, Andy Tamayo
CW: Luis Giraldo, Alexander Allen