COPYWRITER @Droga5
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Tegridy King

So there I was, watching the new South Park episode as I usually do on fall Wednesday nights. But this, you see, turned out to be no ordinary episode.

In this episode, titled “Let Them Eat Goo,” South Park absolutely went in on Burger King. Here’s just a small sample...

They said the Impossible Whopper tastes like shit. They said it was full of “goo.” They parodied the Oil Man from There Will Be Blood with a character who referred to himself as a “Goo Man” and tried to sell the town on gooey, plant-based foods. They even had Randy Marsh sell “Tegridy Burgers” (a joke based on Randy’s marijuana made with ‘integrity’) right outside of Burger King.

Luckily, BK is a brand with a great sense of humor that never shies away from a good joke, so after discovering that there is a BK location on South Park Avenue in Buffalo, we updated the sign outside of the store to say this…

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After tweeting out our sign, it got shared by the official South Park Instagram page.

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And it quickly became the #1 trending post in r/SouthPark.

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We even inspired this Buffalo local (named Kevin) to buy an Impossible Whopper for the first time and make a review video.

DAVID Miami

CW: Jared Schermer, Dan Flora
AD: Monica Andrade
GCD: Jean Zamprogno, Fernando Pellizzaro
CCO: Pancho Cassis