Baseball has plenty of superstitions, but none more popular than the Rally Cap: simply a normal team hat, flipped inside-out when your team is losing.
Based on this, we gave America’s pastime its newest superstition…
Rally Buds: inside-out Budweisers that are only available when your team is losing.
Rally Buds launched as a social giveaway for fans of the LA Dodgers and Tampa Bay Rays to win only when their team was losing in the 2020 World Series.
For the 2021 season, it became a full-line of team cans sold in stores and in stadiums only when the home team is losing.
—
DAVID Miami
CW: Jared Schermer
AD: Sera Takata
ACD: Curtis Caja
GCD: Jean Zamprogno, Fernando Pellizzaro
CCO: Pancho Cassis
Strategy: Matias Candia
Producer: Tomas Diego
Account: Stefane Rose, Jenny Gobel