On March 11th, 2020 COVID-19 was declared a pandemic, Utah Jazz star Rudy Gobert tested positive, the NBA paused its season and the national conscious around the virus changed in an instant.
Even worse, blood drives nationwide were being cancelled at a time they were needed most, as they could not accommodate social distancing.
So, with Budweiser, we decided to shift their sports sponsorship dollars to convert the empty stadiums into Red Cross blood drive centers where social distancing was possible. We announced this with a spot we spent 4 days working day and night on during our first week working from home. All things considered, this experience was the greatest team effort I have ever been a part of, making the name of this campaign extremely fitting.
Spot:
Case Study:
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Awards
Cannes Lion:
Shortlist - PR
Clio Sports:
Bronze - Social Good
Shortlist - PR
Shortlist - Partnerships, Sponsorships & Collaborations
The One Show:
Merit - Creative Effectiveness,
Merit - PR - Brand Partnerships
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DAVID Miami
Fernando Pellizzaro, Jean Zamprogno, Pancho Cassis, Sera Takata, Jared Schermer, Stefane Rosa, Anastasia Lara, Ignacio Flotta, Nicolás Vara, Julian Tachella, Matias Candia, Tomas Diego, Ricardo Ceballos, Marina Rodrigues, Hugo Jordan, Monica Rustgi, Marcel Marcondes, Marisa Siegel, Mattie Shook